Widmeyer.com


	Figure This! Math Challenges for Families Figure This! is a multi-year campaign to stimulate family engagement in middle school students' math learning. Widmeyer and its co-grantees, the National Action Council for Minorities in Engineering (NACME) and the National Council of Teachers of Mathematics (NCTM), were charged with developing a comprehensive program that appeals to families and society at-large. The core element of the campaign was a set of 80 Challenges – fun, rigorous, real-world-relevant, problem-solving activities that incorporated middle school mathematics content created by Widmeyer’s design and advertising department. In addition, Widmeyer was responsible for conducting aggressive media relations and other campaign promotion, development of corporate and organizational partnerships to support the campaign, and market research to test the challenges' efficacy and appeal. Results: At the conclusion of the original four-year grant, over 60,000 Figure This! books had been distributed through a toll-free hotline and over 3,000 people on average visited the program’s Web site per month (www.figurethis.org). Print and broadcast media coverage of Figure This! reached almost 100 million people and major campaign partners included AOL, AT&T, Con Edison, Disney, Girl Scouts National Chapter, GTE, Hispanic-Serving Health Professions Schools, National Education Association, National School Board Association, Parent Teacher Association, St. Paul Pioneer Press, 3M and USA Today.

Figure This! Math Challenges for Families

Figure This! is a multi-year campaign to stimulate family engagement in middle school students' math learning. Widmeyer and its co-grantees, the National Action Council for Minorities in Engineering (NACME) and the National Council of Teachers of Mathematics (NCTM), were charged with developing a comprehensive program that appeals to families and society at-large.

The core element of the campaign was a set of 80 Challenges – fun, rigorous, real-world-relevant, problem-solving activities that incorporated middle school mathematics content created by Widmeyer’s design and advertising department. In addition, Widmeyer was responsible for conducting aggressive media relations and other campaign promotion, development of corporate and organizational partnerships to support the campaign, and market research to test the challenges' efficacy and appeal.

Results:

At the conclusion of the original four-year grant, over 60,000 Figure This! books had been distributed through a toll-free hotline and over 3,000 people on average visited the program’s Web site per month (www.figurethis.org). Print and broadcast media coverage of Figure This! reached almost 100 million people and major campaign partners included AOL, AT&T, Con Edison, Disney, Girl Scouts National Chapter, GTE, Hispanic-Serving Health Professions Schools, National Education Association, National School Board Association, Parent Teacher Association, St. Paul Pioneer Press, 3M and USA Today.