Widmeyer's Latest for the National Bullying Prevention Campaign:

Using Downloadable Content

When the campaign launched, Widmeyer produced a series of instructional videos to help educators, health professionals, and other adults deal with bullying situations.  For the past two years visitors to the campaign site have viewed these 10-minute segments as streaming video.  But that's a long time to sit in front of a computer, focused on one thing.

Our solution was to convert these segments to formats that are downloadable to audio and video portable digital devices.  The audio portions are now available at www.stopbullyingnow.hrsa.gov and the video will be accessible soon. 

The result: audiences are now downloading the content to their iPods and mp3 players and listening to them at their leisure.