DESIGN & ADVERTISING
Widmeyer excels in working with corporations and organizations to create or reposition visual brand identities that dramatically strengthen positions and build strong connections to key audiences.
Widmeyer’s in-house design experts have produced scores of edgy, eye-catching and effective graphic communications across a comprehensive array of platforms and products. Whether creating a new brand identity or developing collateral materials like magazines, annual reports, broadcast PSAs and print or online advertisements, our designers work side by side with our research and account teams to produce high impact and on-message materials tailored to clients' individual needs.
From testing initial concepts to developing final products – we create strong logos that reflect an organization’s culture and mission and which also serve to build strong brand loyalty. With the right logo in place, we then produce complete design packages (letterhead, business cards, etc.) that maximize brand equity. And when it’s time to decide if, when and where you need to advertise, Widmeyer professionals are savvy about determining the media that will be most effective to broadcast a message and capture an audience.
Clients who work with Widmeyer’s Design & Advertising team know they’re getting the best of both worlds – the creative genius of award-winning graphic designers coupled with the marketing know-how of seasoned advertisers.
Case Study - Online Advertising for "Stop Bullying Now"
Widmeyer’s work on the “Stop Bullying Now” project included a significant online ad component which led to dramatic results. During an eight month period, the online ads generated 16,060 to 23,000 weekly visitors to the site as opposed to 1,900 to 5,150 visitors when the campaign was not active. The most advantageous benefit of these ads was that they allowed us to track which ones were most effective and which sites were producing the best results in driving traffic to the campaign web site. Because we had that information, we could make effective changes in the content, change the position of the ad, choose other outlets and refine the creative.
Creative Samples
 Smithsonian American Art Museum and the National Portrait Gallery
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 Bowne Global Solutions
B-to-G Metro Advertisement
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 American Association of Community Colleges
Issue Advertisement |
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