Digital Media

High-impact new media tools are critical to achieving success in today's visual, high speed, instant access world.

Widmeyer constantly identifies and integrates new media tools into our work. These tools allow us to successfully create unique dialogues with diverse, hard to reach audiences and ultimately help us build and capture target communities by specific interest area or topic. Some tactics we use include:

Really Simple Syndication (RSS) – a family of web feeds in text, audio or video for broad distribution. Examples include “action alerts” or “breaking news” briefs that can be sent automatically to computers and hand held devices.
Search Engine Optimization (SEO) – utilizing this tool allows clients to index and improve their rankings in key word search results. By adjusting a site’s structure and content, clients experience a dramatic improvement in driving audiences to their web site.
Podcasts – audio and video content files that can be posted to a web site and downloaded to an MP3 or iPod portable device. These are often provided to audiences on a subscription basis.
Blogs – online journals that are traditionally “rough” and “unpolished” commentaries on various subjects. They help organizations and individuals create conversations with audiences who often have the opportunity to respond by posting their own comments.
E-cards, Online Banner Ads – these cost effective online tools provide a unique way of driving audiences to a web site for more information.
Interactive Games – these can be incorporated in most any kind of public education or campaign oriented web site. Games pages are often the most popular pages on a web site and because games can be designed so that the player must be familiar with the web site’s content in order to “win” the game, they help ensure that target audiences are reviewing key pages on a site.
Webcasts – these can provide live streams of video feed to any computer and edited footage can also be posted after an event.
Mobile Communications – utilizing mobile communications (such as cell phones, blackberries and PDAs) may provide the opportunity to incorporate text messages, ring tones, wallpaper images, short animation sequences and other tools in any communications campaign.

Case Studies

Widmeyer's latest for the National Bullying Prevention Campaign: Using Downloadable Content