
	WHO WE ARE Barry Reicherter Senior Vice President, Digital Strategy With more than 15 years of experience in the digital media field, Barry Reicherter leads digital communications efforts at Widmeyer Communications. In this role, Reicherter works on an integrated, firm wide basis with each practice group at the firm to deliver results-driven multimedia and virally charged marketing programs to the firm’s clients. Prior to joining Widmeyer, Reicherter led Porter Novelli’s digital group where he developed industry-leading programs for non-profits, industry groups, government agencies and well-known consumer brands. Under Reicherter’s leadership, the digital group built innovative online programs for Hewlett Packard, Crayola, the U.S. Department of Agriculture, Georgia-Pacific, the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services, Abundant Forests Alliance, Robert Wood Johnson Foundation, American Legacy Foundation, Propane Education and Research Council, Busch Entertainment Corporation, Penske, Capital One, Mortgage Insurance Companies of America, Noblis and many more. Prior to joining Porter Novelli, Reicherter was operations director for Active.com, the leading registrar for recreational, team and league sports. He also led the Internet Business Strategies group at Best Software (now Sage), launched network programs and new applications for AOL and managed cause marketing campaigns such as American Express’ Charge Against Hunger while at public relations agency M. Silver Associates, Inc. Reicherter has been featured in industry publications and has appeared as a speaker and moderator at industry conferences and seminars in the U.S. and Europe. Reicherter has a Master’s Degree in Public Relations from the University of Denver and a Bachelor of Arts in Mass Communications from Southampton College. He lives in Arlington, Virginia with his family, and is a big fan of college lacrosse.

WHO WE ARE

Barry Reicherter

Senior Vice President, Digital Strategy

With more than 15 years of experience in the digital media field, Barry Reicherter leads digital communications efforts at Widmeyer Communications. In this role, Reicherter works on an integrated, firm wide basis with each practice group at the firm to deliver results-driven multimedia and virally charged marketing programs to the firm’s clients.

Prior to joining Widmeyer, Reicherter led Porter Novelli’s digital group where he developed industry-leading programs for non-profits, industry groups, government agencies and well-known consumer brands. Under Reicherter’s leadership, the digital group built innovative online programs for Hewlett Packard, Crayola, the U.S. Department of Agriculture, Georgia-Pacific, the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services, Abundant Forests Alliance, Robert Wood Johnson Foundation, American Legacy Foundation, Propane Education and Research Council, Busch Entertainment Corporation, Penske, Capital One, Mortgage Insurance Companies of America, Noblis and many more.

Prior to joining Porter Novelli, Reicherter was operations director for Active.com, the leading registrar for recreational, team and league sports. He also led the Internet Business Strategies group at Best Software (now Sage), launched network programs and new applications for AOL and managed cause marketing campaigns such as American Express’ Charge Against Hunger while at public relations agency M. Silver Associates, Inc.

Reicherter has been featured in industry publications and has appeared as a speaker and moderator at industry conferences and seminars in the U.S. and Europe.

Reicherter has a Master’s Degree in Public Relations from the University of Denver and a Bachelor of Arts in Mass Communications from Southampton College. He lives in Arlington, Virginia with his family, and is a big fan of college lacrosse.